Privacy Policy

Personal Data

At Lofty Style, respect for privacy and the protection of our customers' personal data are fundamental commitments in our operations in the digital environment.

The General Personal Data Protection Law (Law No. 13,709/2018), known as LGPD, establishes rules on the collection, use, storage and sharing of personal data. And we follow each of them responsibly.

All information provided on our website is used exclusively to provide a safe, personalized and efficient shopping experience. Your data will not be shared with third parties, except in cases necessary to enable deliveries, billing or participation in promotions requested by you.

##What data do we collect and why?

We only collect the data necessary to provide the best possible experience for you. This includes:

*Name, CPF, email and address for order processing
*Browsing data to personalize your website experience
*Information provided on our service channels or registering for newsletters

This data is used to:

*Process and deliver your purchases
*Send news, offers and relevant content (if you choose to do so)
*Improve our services and website navigation
*Ensure transaction security and prevent fraud

Who do we share your data with?

Your data is treated confidentially. We only share information with trusted partners essential to Lofty Style's operation, such as:

*Payment platforms
*Logistics and transport services
*Marketing and data analysis tools

Your rights as a data subject

You have complete control over your data. At any time, you can:

*Access the information we have about you
*Correct incomplete or outdated data
*Request the deletion of your data, when applicable
*Unsubscribe from promotional communications

##Cookies and navigation
To make your browsing experience even more personalized, we use cookies — small files stored on your device that help recognize preferences and improve your experience on our website. These cookies do not store personal information and can be deactivated at any time in your browser settings.

##Information security
Passwords registered on our website are encrypted, ensuring that only the account holder has access. Credit card data is processed directly by administrators, in a secure environment, without any viewing or storage by Lofty Style. After sending, only the transaction confirmation is returned to our system.
We adopt technical and administrative measures to keep your data safe and protected against unauthorized access, leaks or any type of misuse.